At first, a carbon-neutral strategy was often seen as a constraint: an increase in business spending, with no obvious benefits for business leaders. Fortunately, the many tangible benefits mean that this is no longer the case.
The current situation has changed the perception of increased costs. There is a growing awareness of the returns on carbon-neutral strategies:
- Commercially, achieving carbon neutrality makes growth easier. Consumers are increasingly demanding sustainability. Being carbon-neutral is now a differentiating factor and a competitive advantage.
- Carbon neutrality has become a priority in major companies' industrial supply chains. Suppliers and subcontractors are now increasingly expected to be carbon neutral.
- In financial terms, carbon neutrality has become mandatory under the new legal framework (EU Climate Law, regulations, etc.). A growing number of financial actors (banks, investment funds, etc.) are making their strategies contingent on compliance with sustainability criteria, including the fight against climate change. Financing a project, taking a stake in an investment fund, setting up a joint venture or launching an M&A may all be subject to these requirements.
- Carbon neutrality can drive business transformation in several ways: technological innovation, organisational changes, rallying employees around a common goal, internal cohesion, etc.
- Carbon neutrality is embedded in the raison d’être of the company, viewed not only as a profit centre, with guaranteed independence and financing opportunities for future investors, but an organisation with a positive impact on society.
- Lastly, carbon neutrality must be seen as a factor in business resilience and a guarantee of the long-term viability of the company.