Return on investment largely guaranteed

The current situation has changed the perception of increased costs. There is a growing awareness of the returns on carbon-neutral strategies:

• Commercially, achieving carbon neutrality makes growth easier. Consumers are increasingly demanding sustainability. Being carbon-neutral is now a differentiating factor and a competitive advantage.
• Carbon neutrality has become a priority in major companies' industrial supply chains. Suppliers and subcontractors are now increasingly expected to be carbon neutral.
• In financial terms, carbon neutrality has become mandatory under the new legal framework (EU Climate Law, regulations, etc.). A growing number of financial actors (banks, investment funds, etc.) are making their strategies contingent on compliance with sustainability criteria, including the fight against climate change. Financing a project, taking a stake in an investment fund, setting up a joint venture or launching an M&A may all be subject to these requirements.
• Carbon neutrality can drive business transformation in several ways: technological innovation, organisational changes, rallying employees around a common goal, internal cohesion, etc.
• Carbon neutrality is embedded in the raison d’être of the company, viewed not only as a profit centre, with guaranteed independence and financing opportunities for future investors, but an organisation with a positive impact on society.
• Lastly, carbon neutrality must be seen as a factor in business resilience and a guarantee of the long-term viability of the company.